The internet is a crowded place, so if you want to stand out, you need to do things differently. One way of doing that is by making your website look different from the others in its industry.
However, it’s not enough for an online store or blog just to have a unique layout – there are many other factors that play into how effective your site is at getting customers and keeping them coming back for more.
Website Design – Important Part of any Business
Creating an effective website is an important part of any business. A good website design will help you to attract more customers and keep them coming back.
There are a number of things to consider when designing your website, including your target audience, the type of website you want to create, and your budget.
If you’re not sure where to start, there are a number of online resources that can help you get started.
We have a number of website packages to help you create a website that meets your specific needs.
Website Design Rules
When it comes to website design, extra attention should be paid to every minute detail to ensure it performs optimally and serves its purpose.
Here are a few important rules to observe to make sure your website performs well.
1. Provide a Clear Call To Action
Think about what you want them to do? Then… Tell Them What To Do
When creating your website, it’s important to provide a clear call to action (CTA) for your customers.
This tells them what you want them to do, whether it’s signing up for a newsletter, buying a product, or simply exploring your website.
If your CTA is unclear or hidden, your customers may not take the desired action, which could lead to decreased traffic and sales.
Make sure your CTA is prominently displayed on your website and easy to find, so that you can maximise its impact.
2. Make Your Site Responsive
Making your website responsive for all devices and screen resolutions is important for ensuring a positive user experience.
A responsive website automatically adjusts its layout to fit the device or screen resolution being used, so no matter what size screen or device your customers are using, they’ll be able to view your website correctly.
This is becoming an increasingly important factor in website design, as more and more people are using mobile devices to access the internet.
By ensuring that your website is responsive, you’ll be able to reach a wider audience and provide a better user experience for everyone.
3. Avoid excessive use of banner advertisements
People have trained themselves to ignore banner advertisements so you will be wasting valuable website space (real estate) by engaging in this practise.
Instead, provide more valuable content and weave relevant and appropriate links into your content. This allows your visitors to feel that they want to buy instead of being pushed to buy.
It’s more genuine and your visitors will trust you and return to your site.
4. Simple and Clear Navigation
Keep it simple, stupid (KISS). Use the KISS technique to provide a simple and straightforward navigation menu, so simple that even a young child could use it.
Simplicity is key when it comes to website design. Customers don’t want to be overwhelmed with too much information or complicated navigation menus.
Keep your website layout clean and simple, and use easy-to-read fonts and colours. This will make it easier for your customers to find what they’re looking for and navigate your website.
Too much clutter can be overwhelming and confusing, so stick to the essentials to make your website user-friendly.
5. Indicate where the user is
Don’t confuse your visitors. Confusion means “abandon ship”!
When visitors are deeply engrossed in browsing your site, you will need to make sure they know which part of the site they are in at that moment.
Doing this allows them to browse relevant information or navigate to any section of the site easily.
5. Use images to tell the story behind the product you offer
Images can be a powerful tool for website design, and can be used to help tell the story behind the product or service you offer.
Images can help to humanise your business and create a more personal connection with your customers. They can also be used to showcase your products or services in a visually appealing way, which can help to encourage customers to buy.
In addition, images can help to make your website more memorable, which can lead to increased traffic and sales.
So if you’re looking to add some visual appeal to your website, consider using images to tell the story behind your business.
7. Test often and test well!
Testing is an essential part of website design, and it’s important to test your website often to ensure that it’s functioning correctly.
Testing can help you identify and fix any errors or problems that may be occurring on your website. By fixing these issues early on, you can avoid having them impact your business in a negative way.
Additionally, testing can help you improve your website design and make sure that it’s meeting the needs of your customers.
So be sure to test your website regularly and fix any issues that you find.
Final Thoughts
There you have it, 7 more ways to keep your customers returning.
So, are ready to start your online journey?
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