Most successful websites depend on returning visitors to make up a major part of their traffic.
Returning visitors are far easier to convert into paying customers mostly because the more often they return to a site, the more trust they will have established in that site.
As a result, any credibility issue disappears.
The Best Ways to Keep Your Customers Returning to Your Website
To keep your visitors coming back to your site over and over, consider the following methods:
Responsive Design
Provide your visitors with a positive user experience, regardless of the device they use.
A responsive design changes the look of the website according to the device or screen size the customer is viewing your website. PC, tablet or a mobile phone.
Social Media Channels
Adding social media profiles provides your visitors a place to voice their opinions and interact with you and their peers — all of them are visitors of your site.
As conversations build and develop, a sense of community will follow and visitors will likely return to your site more frequently.
Start a Blog on Your Website
Create an online journal, commonly known as a blog, on your website and keep it updated daily or weekly with the latest news or developments.
Fresh relevant news arouses curiosity and ensures visitors return for more. Establishing credibility is easy too because you are proving to them a real-life person is behind the website.
Personalise the User Experience
Personalise the website experience for new and returning customers by offering customised content, landing pages, and experiences based on their previous interactions and preferences.
Use Polls & Surveys
Polls and surveys are excellent forms of visitor interaction to add to a site.
They provide a quick and easy way for visitors to voice their opinions while also offering the possibility of data collection for later use.
Publish polls or surveys strongly relevant to the target market of the website.
Puzzles, Quizzes & Games
Imagine how many office workers procrastinate at work every day, and you will easily be able to gauge how many people are available to keep visiting your site if you provide an interesting or addictive form of entertainment.
Hold prize-giving competitions where the high score wins to keep visitors trying continuously to earn the prize.
Update Your Website Frequently with Fresh Content
Update your site frequently with fresh content to satisfy and retain your readers.
This is the most widely known and most effective method of attracting returning visitors – but it’s also the method least carried out mostly because of its time-consuming nature.
Web visitors don’t want to browse a site that looks the same year in and year out, so keep updated regularly.
There you have it, 6 great ways to keep your customers returning.
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